Most publishers and content companies have a hard time building new products that will generate user revenue. And there are some consistent reasons why.

Often, they’re simply trying to turn a free product into a paid one, without much effort to find out what customers are willing to pay for. Or, they’re chasing the latest fad, without wondering too much if the numbers will ultimately make sense. Or, they’re just repeatedly re-packaging the content they happen to have, instead of building the new products and services people genuinely want and value.

That’s where I can help. I can help lead your company through a process of intense customer conversations and product invention and development that will result in marketable, revenue-producing digital products and services.

Find out more about how I work.